1. Look, I’ve been skeptical about investing heavily in video, but after tweaking our strategy, we saw a 25% boost in conversion rates within three months. Has anyone else tracked specific ROI metrics that convinced your exec team to buy in?

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1. Look, I’ve been skeptical about investing heavily in video, but after tweaking our strategy, we saw a 25% boost in conversion rates within three months. Has anyone else tracked specific ROI metrics that convinced your exec team to buy in? 2