1. Totally agree on simplifying checkout pages! We tested reducing form fields from 7 to 4 and saw a 15% lift in completed purchases. It’s crazy how much friction those extra fields add. Did you also experiment with progress indicators to keep users motivated?

https://writeablog.net/humansltuu/h1-b-how-one-e-commerce-team-cut-background-removal-from-10-minutes-to-30

1. Totally agree on simplifying checkout pages! We tested reducing form fields from 7 to 4 and saw a 15% lift in completed purchases. It’s crazy how much friction those extra fields add