1. Totally agree that simplifying checkout forms can boost conversions. In our last test, reducing fields from 6 to 3 increased completions by 18% on a fashion e-commerce site. Before they even reached payment, minimizing friction made a huge difference.

https://www.a1bookmarks.win/visual-consistency-vs-creative-expression-in-e-commerce-a-practical-measurable-guide

1. Totally agree that simplifying checkout forms can boost conversions. In our last test, reducing fields from 6 to 3 increased completions by 18% on a fashion e-commerce site. Before they even reached payment, minimizing friction made a huge difference