Changing your SaaS pricing can boost revenue but may also lower conversion...

https://shed-wiki.win/index.php/What_Are_Common_Reasons_Pricing_Experiments_Fail_in_B2B_SaaS%3F

Changing your SaaS pricing can boost revenue but may also lower conversion rates. In this article, we explore a real case where a 31% drop in sign-ups led to a 22% increase in revenue