Cross-channel and cookieless: How measurement will develop in 2021
https://www.evernote.com/shard/s489/sh/a31ffd6d-d01e-a278-8aac-47bcb99d7de2/YqbunUaqiwTbuLizn94Jz6-tQT5X2u9ib6DJiXvVRfMio1QxsIR9wgoBNg
Cross-channel and cookieless: How measurement will evolve in 2021The function of audience fragmentation, the deprecation of third-party cookies