Discontinued Rolex models often trade above retail because they're rarer and in...

https://milosimpressivejournals.quillnesty.com/posts/how-do-i-tell-if-a-rolex-listing-price-is-real-or-fantasy

Discontinued Rolex models often trade above retail because they're rarer and in high demand among collectors. Insurance appraisals usually show replacement costs, not what buyers actually pay