How to Evaluate Link-Building Agencies Without Getting Fooled by Over-Optimized Anchor Text

https://stateofseo.com/how-marketing-directors-and-agency-owners-stop-getting-fooled-by-link-buiding-vendors/

If you run marketing for a brand or own an agency, this is the frank warning you need: industry data shows teams that have been burned by bad link-building vendors fail 73% of the time when evaluating new agencies because they miss over-optimized