Lead scoring in digital marketing prioritizes follow-up based on fit and intent

https://pr.timesofsandiego.com/article/EverConvert-Expands-Social-Media-Marketing-Services-for-Law-Firms-as-Client-Research-Shifts-Online/6a15dcf4ea503b0002e15314

Lead scoring in digital marketing prioritizes follow-up based on fit and intent, aligning sales effort with the most promising opportunities.