Most content dies because it lacks a hook for the feed. Stop treating social...

https://source-wiki.win/index.php/The_Newsroom_Mindset:_How_to_Handle_Current_Events_in_Your_Industry

Most content dies because it lacks a hook for the feed. Stop treating social like a broadcast channel. People only share what makes them feel smart or connected, yet 90 percent of B2B content gets zero shares