Maintain a consistent company voice, visuals, and posting time table
https://jaredtvsa066.theglensecret.com/how-to-onboard-your-team-for-social-media-success-in-a-small-business
Maintain a constant logo voice, visuals, and posting agenda. Use a content calendar to balance promos, coaching, and neighborhood posts, and train at the back of-the-scenes to build agree with.