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Choosing the Right Online Marketing Activities for a New Business

https://thegrowthnotebook.keystonescope.com/posts/choosing-the-right-online-marketing-activities-for-a-new-business

When you're launching a new business, it's tempting to try every online marketing tactic at once, but that can scatter your budget and energy. Instead, focus on two or three channels where your ideal customers actually hang out. For a local coffee shop, that might be Instagram and Google My Business; for a B2B software tool, LinkedIn and targeted ads could be smarter. Test small, track results, and double down on what works. You don't need to be everywhere—you need to be effective where it coun…