Rank tracking is dead. With AI Overviews dropping organic CTR in Europe by...

https://www.tool-bookmarks.win/rank-tracking-is-dead-with-ai-overviews-driving-a-30-ctr-drop-and-more

Rank tracking is dead. With AI Overviews dropping organic CTR in Europe by nearly 30%, we have to stop obsessing over blue links. The rise of zero-click results means we must pivot toward AI visibility tracking