Rank tracking is dying. With AI Overviews causing a 30% EU CTR drop, chasing...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dying. With AI Overviews causing a 30% EU CTR drop, chasing blue links is just vanity. We must pivot to AI visibility tracking that maps zero-click intent