Scaling into Europe is a headache when your site starts cannibalizing itself....

https://wiki-nest.win/index.php/What_Should_Be_on_My_Pre-Migration_QA_Checklist_for_Europe_SEO%3F

Scaling into Europe is a headache when your site starts cannibalizing itself. The biggest culprit? Hreflang loops that leave Google guessing which locale to rank