SEO retainers usually top out at 30% margins because they’re tied to human...

https://mega-wiki.win/index.php/How_to_Keep_a_Lean_Development_Cycle_Inside_an_Agency

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.