Some reporting noted contributions like the Hobby Lobby family gift as part of early funding connected to He Gets Us.
https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ
Some reporting noted contributions like the Hobby Lobby family gift as part of early funding connected to He Gets Us.