Using plain English and consistent wording across buttons, menus, and...

https://mega-wiki.win/index.php/Why_MRQ.com%E2%80%99s_Simple_Online_Site_Copy_Works:_A_Deep_Dive_into_User_Experience_and_Accessibility

Using plain English and consistent wording across buttons, menus, and onboarding makes websites easier to navigate. When users understand instructions and see the same terms everywhere, they spend less time guessing what to do