We’ve moved past the "nice-to-have" phase. Today, users expect apps to work...

https://delta-wiki.win/index.php/How_to_Reduce_Friction_Without_Feeling_Pushy

We’ve moved past the "nice-to-have" phase. Today, users expect apps to work instantly. If I have to re-enter my card info or guess when my delivery will arrive, I’m out. Saved payments and real-time tracking are now the bare minimum