What Is Local Business Schema and How It Improves Your Search Rankings

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Local search is a different beast from general SEO. You are not just trying to get traffic, you are trying to earn trust in a specific place, for a specific kind of user intent. That is where local business schema earns its keep