What the Heck Is reduced sugar horse feed?

http://markets.financialcontent.com/concordmonitor/article/abnewswire-2026-7-24-with-half-of-britains-horses-overweight-bifid-launches-grain-free-low-sugar-feed-for-the-nations-good-doers/

Gentle horse feed for sensitive stomachs, designed to support comfortable digestion, intestinal health and easy nutrient absorption. A low-starch high-fibre formula with natural ingredients to help maintain steady digestion and overall wellbeing.