Why Inflexible Coupon Tools Keep Sabotaging Mid-Market and Enterprise Retailers — and How to Fix It
https://xn--se-wra.com/blog/replace-rigid-coupon-engines-a-step-by-step-guide-for-technical-decision-makers-at-retail-10428
Retailers report up to 18% revenue leakage from promotions and coupon failures The data suggests this is not a niche problem