You might’ve noticed canned RTD cocktails like espresso martinis showing up...

https://bravo-wiki.win/index.php/What_is_Premiumization_in_Canned_Cocktails_and_Why_Does_It_Matter%3F

You might’ve noticed canned RTD cocktails like espresso martinis showing up right next to craft beers on store shelves. It’s not random – retailers are tapping into the same vibe for easy, quality drinks perfect for backyard BBQs or chilling with friends